Why Research?News Image

Why Research?

by Andy

Why is design research important?

Instead of answering why research is important, let’s find out what research brings to the table in the design process. The importance of research is not a question. The moment we give thought to a design challenge is the moment design research begins. By thinking, we are “going about seeking” interesting materials in the head, which is a form of research by definition.

Researchers reach out to people in the real world, help lift the limit of thinking for each individual, and enrich the spectrum of resources for the team to perceive, to explore, and to create. Research brings everyone to the same page. Good research, in particular, ensures that the team is on the same page of a good book.


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