we consider everyone | “everyone considered” is our strategic approach to designing products. It considers everyone that will come in contact with that product throughout its life span, starting from manufacturing all the way to the end of its use. we ask | what matters to them? We create the ideal solution for each user and then combine them into a “big picture” solution. we design | with this process we not only end up with products that answer the needs of the direct consumer but will also appeal to others who come in contact with it.