… Humility: The state of being humble and unpretentious. Being humble is the best predisposition to learn and teach. This allows the taking and receiving of feedback in an open manner, always thinking positively and in the best interest of the group and considering the individual’s personal growth.

By: Manuel Saez, Creative Director at MS&P
[Article first published on October 13, 2009 on Fast Company Expert Design Blog]

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… design/art is a valuable and absolutely necessary source of inspiration and a force needed to move the design profession forward… a refreshing view of the ordinary, a source of insight and a window into the future that gives us the freedom to take the everyday design work to new levels.

By: Manuel Saez, Creative Director at MS&P
[Article first published on September 21, 2009 on Fast Company Expert Design Blog]

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… Great Designs are the result of an intimate understanding of the context. Without a clear understanding of the market, the user and the social drivers, a designer relies on guesswork and luck in order to produce a meaningful and lasting design.

By: Manuel Saez, Creative Director at MS&P
[Article first published on June 22, 2009 on Fast Company Expert Design Blog]

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… The American population is hard wired with a quick fix, “bigger-is-better” mentality. We are supporters of mega retailers that sell products that are cheap in terms of both price and aesthetic quality. This lack of design awareness has left American consumers with a different set of values and buying criteria.

By: Manuel Saez, Creative Director at MS&P
[Article first published on April 10, 2009 on Fast Company Expert Design Blog]

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… We must engage in the design and creation of new products with a clear understanding of why we do it. What is the underlying reason for creating something new? … if what we create does not have true value—meaningful products that bring advancement to the user and society—time, money and resources would have been wasted.

By: Manuel Saez, Creative Director at MS&P
[Article first published on January 29, 2008 on Fast Company Expert Design Blog]

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… A successfully designed product or service meets and surpasses customer expectations, connecting with them at both the rational and emotional levels. The design is only as good as the design brief that originated it, and a design brief is only as good as the insight that helped create it.

By: Manuel Saez, Creative Director at MS&P
[Article first published on November 10, 2008 on Fast Company Expert Design Blog]

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… Great designs are those that successfully balance beauty and function in the context they are going to be used.

By: Manuel Saez, Creative Director at MS&P
[Article first published on September 23, 2008 on Fast Company Expert Design Blog]

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… I see the opportunity to bridge the gap between what retailers want and what customers need.

By: Manuel Saez, Creative Director at MS&P
[Article first published on August 6, 2008 on Fast Company Expert Design Blog]

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… the line between product and service has become blurry… what matters more is the total experience.

By: Manuel Saez, Creative Director at MS&P
[Article first published on June 19, 2008 on Fast Company Expert Design Blog]

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… I find it more useful to create a Business Brief rather than a Design Brief. The Business Brief in contrast looks at the overall business strategy of the product with a particular focus on business markets, sales strategies, distribution channels, etc.

By: Manuel Saez, Creative Director at MS&P
[Article first published on June 4, 2008 on Fast Company Expert Design Blog]

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… the role of the industrial designer is a privileged one in this new “green economy.” Designers are in a very important position to make a difference and create positive change in the way products are designed, manufactured, distributed, and disposed of.

By: Manuel Saez, Creative Director at MS&P
[Article first published on May 9, 2008 on Fast Company Expert Design Blog]

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